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Small Business Guide

The Ultimate Guide to QuickBooks Online for U.S. Small and Medium Businesses

Julie Bevacqua
May 10, 2025
5 min read

QuickBooks by Intuit is cloud-based accounting software that covers all the accounting needs you might have as a business owner. It helps you track your money, create invoices, manage expenses, and prepare for tax season. While it's particularly good for working with accountants since you can give them access to your files, it's built for business owners who need to keep their finances organized.

Contents

    Editorial Note: As of early 2024, Intuit stopped selling new Desktop versions to U.S. customers. If you're just starting with QuickBooks, you'll be using their cloud-based platform, which lets you access your books from anywhere and connect with other cloud-based business tools you use.


    Pros

    • Easy way to track your business finances
    • Works well with accountants when you need them
    • Simple to get up and running

    Cons

    • More expensive than other options
    • Support is limited on basic plans
    • Fixing mistakes can be tricky
    Expert Input: This review includes insights from Esther Friedberg Karp, MBA, founder of CompuBooks and a recognized QuickBooks expert.

    QuickBooks Online for U.S. Businesses

    QuickBooks Online helps you handle your business finances in one place. While it comes with lots of features, here's what really matters for running your business.

    ⚠️ Important: Not every feature comes with every plan. Check the different plans to make sure you get the tools your business needs.

    Invoicing and Getting Paid

    • Professional Invoicing: Create and send invoices that match your business brand. Set up regular billing and send automatic reminders when payments are late.
      See: QuickBooks Invoicing 
    • QuickBooks Payments Integration: Accept payments through credit cards, debit cards, ACH transfers, and eChecks. All transactions record automatically in your books.
      See: QuickBooks Payments
    • Bill Syncing with Wise: Connect with Wise to handle international payments and automatically reconcile foreign currency transactions without extra fees.
      See: Syncing with Wise
    “QuickBooks’ integration with Wise brings incredible value to U.S. businesses operating globally by simplifying payments and reducing currency conversion fees,” says Friedberg Karp.

    Expense and Bill Tracking

    • Automatic Transaction Import: Connect your bank and credit card accounts to automatically import and categorize transactions. The system updates your financial records as new transactions come in. See: Connect Banking in QuickBooks
    • Advanced Bill Management: Keep track of bills, schedule when to pay them, and get alerts when they're due. If you work with international vendors, you can handle those payments through Wise right in QuickBooks. See: QuickBooks Bill Management
    • Receipt Capture: Use the mobile app to scan and store receipts for expense tracking. This helps organize your financial records and maximize potential tax deductions. See: QuickBooks Expense Management

    Payroll Management

    • QuickBooks Payroll: Run payroll automatically, including direct deposits, tax calculations, and IRS filings. Pick a plan that matches your business needs and keep compliant with tax laws. See: Quickbooks Payroll
    • Employee Self-Service: Let employees access their own pay stubs and tax documents online. The system also calculates overtime and bonuses automatically.

    Inventory Management

    • Real-Time Inventory Tracking: Monitor inventory levels, track sales trends, and adjust stock based on demand. This helps businesses with physical products avoid stockouts or overstocks.
      See: QuickBooks Inventory
    • Advanced Inventory Features: The Plus and Advanced plans include project profitability and cost tracking tools that provide deeper insights into your inventory’s performance.

    Time Tracking

    • QuickBooks Time Tracking: Track employee hours and billable time through the mobile app. Employees can clock in and out, and managers can review time entries to make sure payroll is accurate.
      See: QuickBooks Time Tracking

    Multicurrency and Global Sales

    • Multicurrency Support: If you're using Essentials, Plus, or Advanced plans, you can handle transactions in different currencies. QuickBooks provides real-time exchange rates and calculates currency gains or losses automatically.
      See: Multicurrency in QuickBooks

    Third-Party Integrations

    • App Connections: QuickBooks works with over 650 other business tools, from CRM systems, e-commerce platforms, and tools like TurboTax. This helps streamline your operations by connecting the different programs you use.
      See: QuickBooks Integrations 

    Financial Reporting

    • Reports: Create standard business reports like Profit & Loss statements, Balance Sheets, and Cash Flow Statements. Customize them to show exactly what your business needs.
      See: QuickBooks Reporting
    • Dashboard Insights: Use customizable dashboards to track important business metrics at a glance. Monitor your financial performance and make informed decisions quickly.
      See: QuickBooks Dashboards & Reports

    Security and Support

    • Security Measures: Your data is protected with bank-grade encryption, automatic backups, and two-factor authentication. These measures ensure compliance with financial regulations and provide peace of mind to users.
      See: QuickBooks Security
    • Support Resources: Access online tutorials, FAQs, and community forums. Connect with a QuickBooks ProAdvisor when you need personalized help.
      See: QuickBooks Learn & Support

    QuickBooks Online Pricing and Plans

    QuickBooks offers different plans to match your business size and needs. All prices are in USD.

    Plan Price (Monthly) Users Included Key Features
    Simple Start $38 1 Good for basics: track income and expenses, send invoices, and capture receipts
    Essentials $74 3 Adds bill management and time tracking
    Plus $115 5 Includes inventory tracking and project profitability tools
    Advanced $275 5 Gives you advanced reporting, batch invoices, and dedicated support


    Note
    :
    Check QuickBooks' website for current prices and deals. They often run promotions and offer a 30-day free trial. See: QuickBooks Online Pricing & Free Trial

    Add-Ons

    • Payroll: Starts at $85/month + $6/employee/month. Includes tax filing, direct deposits, and HR support for U.S.-based businesses.
      See: Pricing for Payroll
    • Time Tracking: An additional tool for tracking employee hours. Best for service businesses.
      See: Pricing for Time Tracking

    QuickBooks vs. Competitors

    When choosing accounting software for your business, you'll want to understand how each option fits your needs. Here's a detailed comparison:

    Competitor Best For Key Features Limitations
    QuickBooks Small to mid-sized U.S. businesses needing scalability, robust features, and extensive integrations Comprehensive accounting suite with invoicing, payroll, and expense tracking. Over 650 integrations with business apps. Strong U.S. tax compliance tools and local support. Higher price point for advanced features. Most powerful tools reserved for Advanced plan.
    Xero Growing U.S. businesses needing unlimited users and strong third-party app connections Unlimited users across all plans. Robust financial reporting and connects with over 1,000 business tools. Handles complex business needs well. Limited U.S.-specific payroll and tax features; requires third-party integrations for some functionalities
    FreshBooks U.S.-based freelancers and service businesses needing simple invoicing and project management User-friendly design with robust invoicing, basic expense tracking, and project management. Ideal for freelancers, independent contractors, and small service businesses. Lacks advanced accounting tools such as inventory management and extensive reporting; fewer integrations
    Wave U.S. startups and very small businesses needing free basic accounting Core accounting features, including invoicing, receipt capture, and expense tracking at no cost. Ideal for new businesses and startups. Limited scalability and lacks advanced accounting features; payroll services available only in select U.S. states
    Sage Intacct Larger U.S. enterprises requiring complex accounting, advanced analytics, and customizable reporting Comprehensive financial analytics, multi-entity support, and industry-specific solutions; excellent for businesses with complex operations and high reporting needs Higher cost, complex setup, and best suited for larger organizations with sophisticated accounting requirements


    Detailed Insights

    • QuickBooks Online: QuickBooks Online works well for small and mid-sized U.S. businesses. It covers all main accounting needs, from standard bookkeeping to payroll and time tracking. With connections to over 650 business apps and strong U.S. tax support tools, it helps businesses manage their finances efficiently. The software offers more advanced features in its higher-priced plans.
    • Xero: Xero includes unlimited users in all its plans, which makes it good for businesses with larger teams. It has solid reporting features and works with over 1,000 business apps, though it's missing some key U.S. payroll features. Many businesses choose it because it connects well with their other software.
    • FreshBooks: FreshBooks gives freelancers and small service businesses the basics they need most. Its invoicing, project management, and time tracking features work especially well for independent professionals and solo entrepreneurs. The straightforward interface makes it an excellent choice for service-based businesses focused on their core work.
    • Wave: Wave's completely free accounting software works well for startups and very small businesses. It provides core accounting features, including invoicing and expense tracking, at no cost. While its payroll service is only available in select U.S. states, the free accounting tools make it an excellent choice for new businesses and self-employed professionals managing their finances.
    • Sage Intacct: Sage Intacct is built for larger U.S. businesses requiring complex accounting and customizable reporting. It offers comprehensive financial analytics, multi-entity support, and industry-specific features. For businesses with sophisticated accounting demands and the need for deep financial insights, this platform provides the advanced tools they need.

    Key Resources for U.S. Users

    Looking for more information about QuickBooks Online? Here are useful resources to help your business:

    1. QuickBooks Official Site – Your main source for product information, U.S.-specific features, pricing details, and free trial access.
    2. QuickBooks Online Review – Forbes – An in-depth review focused on what small and mid-sized U.S. businesses need to know, including benefits and limitations.
    3. QuickBooks And Intuit Statistics – Get the numbers on QuickBooks' user base and growth. 
    4. QuickBooks Online Pricing & Free Trial – Find current U.S. pricing for all plans, ongoing promotions, and details about the free trial.
    5. About Multicurrency – Guide to QuickBooks’ multicurrency feature, especially useful for businesses working with international clients.
    6. QuickBooks Payments – Details on setting up QuickBooks Payments for credit card, ACH, and digital payments. 
    7. QuickBooks Payroll Services – Overview of payroll services, including direct deposit, tax filing, and staying compliant with U.S. regulations.
    8. QuickBooks Learn and Support – Access the U.S. help center for tutorials, answers to common questions, and step-by-step guides.
    9. QuickBooks for Self-Employed – A QuickBooks version designed specifically for freelancers and contractors, with tools to separate personal and business expenses.
    10. Wise Integration – Integrate Wise with QuickBooks to handle international payments and keep your books accurate.

    Frequently
    asked
    questions

    I’m not making money yet—do I really need bookkeeping?

    Yes. Even if you’re pre-revenue, you’re likely spending money—whether on software, legal fees, marketing, or contractors. Bookkeeping helps you track those costs, stay organized for taxes, and prepare for investor conversations before they happen.

    Can’t I just wait and figure it out later?

    Waiting often creates more problems than it solves. Messy or missing records can lead to costly cleanup, missed tax deductions, or even lost funding opportunities. Getting your books in order early means less stress and smarter decisions from day one.

    What kind of bookkeeping support does a startup actually need?

    It depends on your stage and growth plans. In the beginning, you may just need basic transaction tracking. As you scale, you’ll need deeper insights, reporting, and forecasting. Function grows with you—from clean books to CFO-level strategy.

    How does Function make bookkeeping easier for founders?

    We handle the financial heavy lifting, so you don’t have to. From tracking expenses to CFO strategy insights, Function gives you clean, up-to-date books and actionable information—so you can focus on building, not balancing spreadsheets.

    Frequently
    asked
    questions

    What is QuickBooks, and how does it work for U.S. businesses?

    QuickBooks is accounting software that works through your web browser or mobile app. Small and mid-sized businesses use it to manage their daily finances - from creating invoices and tracking expenses to handling payroll and tax preparation. The software connects with U.S. banks, includes standard tax forms, and integrates with over 650 business applications.

    How much does QuickBooks cost?

    QuickBooks has four main plans:
    Simple Start: $38 monthly
    Essentials: $74 monthly
    Plus: $115 monthly
    Advanced: $275 monthly

    QuickBooks often runs promotions with significant discounts. Additional services like payroll require separate subscriptions. See QuickBooks Online Pricing & Free Trial

    What features does QuickBooks offer?

    The software provides essential accounting and business management tools. Standard features include:

    • Invoicing and payments
    • Expense and bill tracking
    • Inventory management
    • Financial reports
    • Connections with over 650 business apps
    • Multicurrency
    • Payroll (additional subscription)
    • Time tracking (additional subscription)
    How do I move from QuickBooks Desktop to QuickBooks Online?

    Intuit provides a tool to help Desktop users switch to QuickBooks Online. The tool transfers your customers, vendors, account balances, and transactions. Check Intuit's migration guide first, as some advanced features may not transfer over to the online version. See: Migration Tool

    Does QuickBooks work with other business software?

    QuickBooks connects with more than 650 business applications. This includes popular tools for customer management, online stores, project tracking, and tax preparation like TurboTax. These integrations streamline your workflow by connecting your business tools in one system. See: QuickBooks Integrations

    What payment types does QuickBooks support?

    QuickBooks Payments lets you accept credit cards, debit cards, ACH transfers, and Apple Pay. All payments automatically record in your QuickBooks account, eliminating manual entry. Transaction fees apply. See: QuickBooks Payments

    Can I run payroll with QuickBooks?

    Yes, QuickBooks offers payroll as an add-on service with different plans for U.S. businesses. The service handles direct deposits, tax calculations, and IRS filings. All payroll data integrates directly with your QuickBooks accounting. Choose from Core, Premium, or Elite plans based on your needs. See: QuickBooks Payroll Services

    Can it handle international currencies?

    Yes - the Essentials, Plus, and Advanced plans let you work in multiple currencies. QuickBooks handles the exchange rates and tracks any gains or losses from currency changes. See: Multicurrency in QuickBooks

    What reports does QuickBooks generate?

    QuickBooks generates standard financial reports, including:

    • Profit & Loss Statement
    • Balance Sheet
    • Cash Flow Statement
    • Sales by Product/Service
    • Expenses by Vendor
    • Customer Aging Reports

    The Advanced plan includes more customization options for reporting. See: QuickBooks Reporting

    Is my data secure?

    QuickBooks uses bank-grade encryption and automatically backs up your data. Intuit stores everything on secure servers and runs regular security audits. You can also enable two-factor authentication for additional protection. See: QuickBooks Security

    Does it work for freelancers and self-employed individuals?

    QuickBooks offers a separate version called QuickBooks Self-Employed. This version focuses on what freelancers and contractors need most - tracking income and expenses, sending invoices, and preparing for taxes. It connects with TurboTax for easier tax filing. See: QuickBooks for Self-Employed

    Can multiple users access QuickBooks?

    Yes, each plan allows a different number of users:

    • Simple Start: 1 user
    • Essentials: 3 users
    • Plus: 5 users
    • Advanced: 5 users

    You can control what each person can access in the system.

    Can I connect my bank accounts?

    QuickBooks connects directly to your bank accounts and credit cards to import transactions automatically. This keeps your records current and reduces manual data entry. See: Importing Bank Transactions

    Does it support specific industries?

    While QuickBooks works for most general business needs, it doesn't have industry-specific versions. Some businesses, like construction or manufacturing, might need additional apps or integrations for specialized features.

    What if I need help?

    QuickBooks provides support through live chat, phone support, and online tutorials. Advanced plan users get a dedicated account manager. For specialized help, you can work with a certified QuickBooks ProAdvisor. See: QuickBooks Support

    Is there a mobile app?

    Yes, QuickBooks has an app for iOS and Android devices. You can create invoices, track expenses, and log miles from your phone. See: Mobile app

    Does it help with tax preparation?

    QuickBooks helps organize your tax information through expense categorization and tax reports. Its integration with TurboTax makes filing easier for both businesses and self-employed users. See: TurboTax Integration

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