We help B2B companies build go-to-market strategies that actually work—from first traction to repeatable, measurable revenue.
Most GTM plans never make it past the slide deck. They’re too vague, too theoretical, or too disconnected from what actually drives pipeline.
We change that.
We build GTM strategies that get implemented because they’re grounded in how your customers buy, where your team wins, and what your stage actually needs.
Your best customers tell you everything. We help you figure out:
And how to turn those insights into a motion that scales
Most B2B companies burn through budget chasing the next lead. The smart ones build systems where customers bring customers.
Your best sales become case studies. Case studies drive demand. Better demand improves close rates. Higher close rates strengthen unit economics. Better economics fund stronger positioning. Stronger positioning attracts even better prospects.
That’s a growth loop—and the best companies don’t just have one. They stack them.
Referral loops. Usage-based loops. Product-led loops. Even sales-led loops that reinvest every win into the next.
We find what’s already working and engineer the loop. Every win fuels the next.
Most B2B companies burn through budget chasing the next lead. The smart ones build systems where customers bring customers.
Your best sales become case studies. Case studies drive demand. Better demand improves close rates. Higher close rates strengthen unit economics. Better economics fund stronger positioning. Stronger positioning attracts even better prospects.
That’s a growth loop—and the best companies don’t just have one. They stack them.
Referral loops. Usage-based loops. Product-led loops. Even sales-led loops that reinvest every win into the next.
We find what’s already working and engineer the loop. Every win fuels the next.
Before you spend a dollar on campaigns or products, we help you define your best customers, align your motion to how they buy, and build a GTM plan you can actually execute.
No generic frameworks. No overbuilt decks. Just strategy built to perform.
From brand to demand, pipeline to post-sale—this is where strategy turns into execution.We don’t just plan the motion. We run it with you. Every lever tied to performance. Every move built to compound.
Tell a sharper story that drives sales.
More qualified pipeline with the same budget.
Turn intent into pipeline—fast.
Faster sales cycles. Higher win rates. Tighter forecasts.
Drive expansion from your best-fit customers.
Still figuring out what sticks? We help early-stage teams validate their product and motion before they invest in growth.
Fast, focused, and tied to traction—not just launches.
Prove Product-Market Fit
Validate what matters early—so your product drives engagement, adoption, and real usage from day one.
We don’t hand over a playbook and wish you luck.
We embed, execute, and stay accountable to results.
We connect growth strategy with financial performance—so your CAC is lower, your forecast is tighter, and your path to revenue is real.
Both. We help you set the GTM plan and run it—from messaging and campaigns to analytics and ops.
Not at all. We meet you where you are. For early-stage, we focus on foundational positioning, targeting, funnel setup, and early traction metrics.
Strategy, messaging, campaigns, revenue plans, and conversion tracking—backed by real metrics and modeled for ROI.
We start with a working session to dig into your funnel, your customers, and your current growth motion. From there, we shape a clear scope with performance built in.
Discover how Function streamlines your finances and scales with you at every stage.
Start with Function
